As many of you know, I teach online at Craftsy. This is an amazing company that has grown by leaps and bounds over the past 5 years in the online learning market and now hosts 1,000 classes from more than 700 instructors. I was so fortunate to be one of the first instructors to teach on their amazing platform and this weekend, Craftsy invited their instructors to come to Colorado for their first Instructor Summit.
I was so excited to attend since I knew I would be meeting with the most talented people across the country who taught quilting, sewing, spinning, knitting, crocheting, cooking, baking, cake-making, drawing, painting, …. and I could go on and on! It was going to be a weekend rubbing elbows with the DIY creatives and I couldn’t wait!
I arrived on Friday and that night, we all hung out together and got to know each other. People were constantly saying “I know your name but it’s great to put a face with it!” I met people I knew from teaching on the road and many people I didn’t know but who were funny and interesting.
Saturday was packed with information about marketing. A subject I knew a lot about but realized I now know little in the “social media” marketing space. I was happy to open my mind to consider the power of Facebook and storytelling. (Can you teach an old dog new tricks???)
Craftsy asked me to tell my story as well so I spoke for about 45 minutes on how I came to be a fiber artist and how I was able to earn a living from being a fiber artist (with the enormous publicity I received from Craftsy).
Saturday night we played fake blackjack and craps (lost at both!) and danced until 10.
Sunday, we heard about making videos (the “must-have” marketing vehicle) and also had a Q & A with the Craftsy executives.
We ended by giving Craftsy a standing ovation. All the instructors that I spoke to (a lot!) were so impressed with the effort that Craftsy made in helping us improve our business acumen and marketing skills. As they said, it was a “win-win” for everyone.
What a great weekend!
If you haven’t yet taken a Craftsy class and would like to sample one, here’s a link to save 50% off any of my classes! Feel free to share this with your friends and family.